The research is done.
The thinking
should go further.

Knytte brings senior insight leadership to product and marketing teams — connecting the dots between individual studies and the bigger decisions shaping your business.

Start a Conversation See What I Do

20+ Years of senior insight leadership across global organizations

Fractional Senior-level thinking without the full-time overhead

End-to-end From research design to strategic recommendation

What I Do

Research that connects to business decisions, not just deliverables

Knytte combines fractional insight leadership with hands-on research — and capability building for teams who want insight to work better internally.

Fractional Insight Leadership

Senior strategic oversight without the full-time cost. I embed into your team to shape how research is prioritized, conducted, and translated into decisions that actually move the business.

Hands-On Research

Hands-on research when you need it — concept testing, message feedback, feature validation, and more. Rigorous, efficient, and connected to what matters to your business.

Capability Building

Coaching, process design, and team development for insight functions that want to work smarter. I help organizations build internal research capabilities that scale and stick.

How I Work

Insight that earns
its seat at the table

Research often shows up at specific moments — a concept to test, a message to pressure-check, a feature to validate. The work gets done. But without consistent insight leadership, it stays project-based rather than connected to the decisions that shape the business.

Knytte works differently. I focus on the connective tissue between research and strategy — helping teams see patterns across studies, ask sharper questions before fielding, and translate findings into language that drives action.

Whether embedded as a fractional leader or brought in for a defined project, I operate as a genuine thought partner — not just a research vendor.

Listen First

I start by understanding the decision — not just the research question. What needs to be true for your team to move forward with confidence?

Design for Action

Every study is designed backward from the decision. Methodology follows purpose — not the other way around.

Translate Rigorously

Findings are only valuable when they're understood and used. I focus as much on communication as on analysis — making complexity accessible without losing nuance.

Stay Connected

I don't disappear after the debrief. I stay close to how insights land — and what questions they open up next.

Who It's For

Built for teams where
insight needs to do more

Scale-ups & growth-stage companies

You're making consequential decisions without a dedicated insights function. You need senior thinking — not just fieldwork.

Mid-size brands in transition

You have research happening, but it's not connecting to strategy the way it should. You need someone to raise the ceiling on how insight is used.

Innovation & product teams

You're moving fast and need research that keeps up — rigorous enough to trust, agile enough to be useful in real time.

Marketing & brand leaders

You want a thinking partner who understands the consumer deeply and can translate that understanding into sharper strategy.

About Me

Lisa Towle

Strong insight — when thoughtfully designed, rigorously executed, and deeply embedded — doesn't just answer questions. It shapes decisions, sharpens strategy, and influences how organizations grow.

I'm a global research and insights leader with more than two decades of experience across Consumer-Packaged Goods, Digital, Entertainment, Toys, Retail, and Foodservice. I've built and led insight functions across North America and Europe, working within both large multinational organizations and lean, growth-focused environments.

Throughout my career, I've seen the difference between research that informs and insight that transforms. Transformative insight requires more than strong methodology — it requires strategic leadership, clear operating models, cross-functional trust, and the ability to translate complexity into confident action.

I have scaled global teams, built insight capabilities from the ground up, developed proprietary innovation and measurement frameworks, and embedded research systems across product, marketing, and commercial organizations. My work has guided major innovation launches, strengthened global brand strategy, secured significant capital commitments, and driven measurable category and share growth.

Equally important to me is capability building. I believe strong insight organizations are developed — not inherited. I've invested deeply in mentoring leaders, designing scalable processes, and teaching the next generation of research professionals at the University of Toronto, ensuring that insight continues to evolve as a strategic function within business.

Knytte Insights reflects how I lead: senior, thoughtful, rigorous, and deeply connected to real-world decisions.

Let's Connect

Curious if Knytte is
right for your team?

I'd love to hear what you're working on. Reach out and let's have a conversation — no pitch, just a genuine exchange about what clearer thinking could look like for you.

Reach Out to Lisa

lisa@knytteinsights.com

The research is done.The thinkingshould go further.